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Mastering the Art of Selling Real Estate: Fully Revised and Updated |  | Author: Tom Hopkins
Publisher: Portfolio Hardcover
Category: Book
List Price: $25.95
Buy New: $10.38
as of 9/5/2010 16:38 CDT details
You Save: $15.57 (60%)
New (6) Used (8) from $8.42
Seller: Amazon.com
Rating:  8 reviews
Sales Rank: 253709
Format: Bargain Price
Media: Hardcover
Pages: 400
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 8.9 x 6.1 x 1.3
Dewey Decimal Number: 333.330688
ASIN: B001JJBO7E
Publication Date: August 3, 2004
Availability: Usually ships in 24 hours
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Product Description
Thirteen years ago, Tom Hopkins, the top real estate sales trainer in the country, published How to Master the Art of Listing and Selling Real Estatethe industrys biblewhich has consistently sold well despite information that has become somewhat outdated. But now Hopkins gives a cutting-edge revamp to his still- popular classic. Along with its new title, readers can expect a complete elimination of dated material and inclusion of the most current information on the role of the Internet and computer software needed by every real estate professional. Full of anecdotes, sales scripts, and proven tactics, Mastering the Art of Selling Real Estate will show readers how to: Find the best listing prospects
Win over "For Sale by Owner" sellers
Earn the sellers trust
Work an unrealistic price down to market
Arrange the final agreement Anyone whos serious about real estate can take charge with Mastering the Art of Selling Real Estate.
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| Customer Reviews:
Showing reviews 1-5 of 8
 Great for real estate folks, but valuable for anybody in sales! September 2, 2008
Blaine Greenfield (Belle Meade, NJ)
2 out of 2 found this review helpful
Heard MASTERING THE ART OF LISTING REAL ESTATE--written
and read by Tom Hopkins.
Don't be misled by the title; this program is appropriate for
anybody in any field of sales.
Hopkins, author of one of my favorite books on selling (HOW TO MASTER
THE ART OF SELLING ANYTHING), is considered one of the nation's
top sales trainers . . . I've had the privilege of not only reading his
books and listening to his CDs, but also hearing him speak . . . he
really knows his stuff and what's more, he presents it in a way that
is easy to digest.
I picked up many valuable tidbits from this real estate program;
among them:
* The very great listers--and salespeople--do very little talking.
The do lots of intensive listening.
* You can measure your desire by asking yourself this question:
How much pain can you endure before you quit?
* Leave the office and meet more people.
* Bring a small piece of danish to an Open House. Put butter on it
and keep it on low in the oven to have the smell permeate the house.
* When they tell you what they want for their house, show no emotion.
And this favorite of mine:
* A top seller gives people a quart of ice cream to get them off the street.
MASTERING THE ART OF LISTING REAL ESTATE benefits from the
fact that much of it was taped before a live audience . . . there was
much role-playing, and it never felt contrived . . . also, there's an
excellent accompanying CD that provided all the workbook
materials that Hopkins would give out at a live seminar.
the "How to Sell Real Estate" guide for Dummies! April 7, 2007
Darren Shelton (Houston, Texas)
1 out of 1 found this review helpful
Tom gives tons of suggestions and ideas for professionalizing a real estate agent's approach to the game. With years of both his personal experience and insight gained from industry leaders, he offers proven methods for becoming a top producer. As with any such book, the true sucess can only be measured by what people do with it. But without doubt, any ambitious agent can improve their presentations and income by following Tom's sage advice.
Taking from Tom's own personal advice to myself, read the book and then "GOYA - Get Off Your Anatomy!"
Hopkins Gives Agent a Gem! January 9, 2007
Frank Beckendorf (Abilene, TX USA)
4 out of 4 found this review helpful
This title is a must for every agent in the real estate community. Novices and pros can benefit from this selection. I'm on my second time reading it and my second copy. Hurricane Katrina sent my first copy into the Gulf of Mexico.
The best real estate sales book, period. July 25, 2006
Bradley S. Smotherman (Tennessee)
6 out of 7 found this review helpful
I've actually read this book 3 times and I'm currently memorizing the scripts. This book is great at offering answers to the common objections such as "It costs too much" and "This bedroom is too small". The FSBO section is amazing. I've cold called FSBO's before with little success...now it's a breeze.
I understand that marketing is huge in any real estate career, but if you dont know the commmon objections and how to handle them, you're finished. Become an owner of the book, it's priceless.
Who better to train you than............. May 20, 2006
Sheila (USA)
2 out of 3 found this review helpful
The man who set a world record for real estate sales over 30 years ago, a record that still stands today and no doubt will never be broken by anyone!
There are many other sales authors out there. Some vary from good to poor. Many are based on theory and written by people who have never sold anything. Fewer still have any successful students.
Tom Hopkins speaks from experience. His methods work. They have worked for Tom and his millions and millions of students. If you are in real estate, you must read this book and even more importantly, use it.
Showing reviews 1-5 of 8
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